Institute of Information Systems

Digital Transformation and Digital Value Creation

Digital transformation offers significant opportunities for companies and public organizations, but it also presents them with considerable challenges. Among others, this is owing to the extent of the complex, company-wide transformation processes that affect products & services, processes, and even entire business models. To successfully navigate these challenges, targeted strategic, structural, and operational adjustments are necessary and must be carefully aligned. This research field addresses strategic and operational questions related to the management of digital transformation and the associated changes in digital value creation for companies and public organizations. As part of it, it is essential to consider both the entire organization (e.g., the business model, structure) and specific aspects (such as marketing, production, etc.).

  • Design and implementation of digital transformation strategies
  • Digital transformation of value creation processes
  • User engagement and experiences in digital services

Example projects in this research field

  • Digital support for legal practitioners in specialized legal domains – Legal and application-related requirements (SNF project funding, in collaboration with Prof. Dr. Florian Eichel)
  • Digital signage technologies for optimizing operational processes (in collaboration with SBB AG)
  • Decision-making in virtual and augmented reality environments

Selected publications

  • Lehrer, C.; Constantinou, I.; Matt, C.; Hess, T. (2023): How Ephemerality Features Affect User Engagement with Social Media Platforms, MIS Quarterly (47:4), pp. 1663-1678, DOI: 10.25300/MISQ/2023/17085.
  • Bründl, S.; Matt, C.; Hess, T.; Engert, S. (2023): How Synchronous Participation Affects the Willingness to Subscribe to Social Live Streaming Services: The Role of Co-Interactive Behavior on Twitch, European Journal of Information Systems (32:5), pp. 800-817, DOI: 10.1080/0960085X.2022.2062468.
  • Ricken, B.; Wüthrich, A.; Matt, C. (2021): Ein Framework zur systematischen Entwicklung und Anpassung von Digitalisierungsstrategien, Wirtschaftsinformatik & Management (13:4), pp. 324-335, DOI: 10.1365/s35764-021-00336-9.
  • Hess, T.; Matt, C.; Benlian, A.; Wiesböck, F. (2020): Options for Formulating a Digital Transformation Strategy, Galliers, R. D.; Leidner, D. E.; Simeonova, B. (Eds.): Strategic Information Management - Theory and Practice, 5th Edition, pp. 151-173 (reprint of the 2016 MISQE article).
  • Turel, O.; Matt, C.; Trenz, M.; Cheung, CMK. (2020): An Intertwined Perspective on Technology and Digitised Individuals: Linkages, Needs and Outcomes, Information Systems Journal (30:6), pp. 929-939, DOI: 10.1111/isj.12304.
  • Matt, C.; Hess, T.; Benlian, A. (2015): Digital Transformation Strategies, Business & Information Systems Engineering (57:5), pp. 339-343, DOI: 10.1007/s12599-015-0401-5.