Tatjana Hödl Research Assistant Phone +41 31 684 33 71 E-Mail tatjana.hoedl@unibe.ch Office 309 Postal Address Institute for Information Systems Departement of Informationmanagement Muesmattstrasse 27 CH - 3012 Bern
CV Work Experience since 2018 Research Assistant at the University of Bern since 2018 Quality Management Representative of the Institute of Information Systems at the University of Bern 2009 - 2018 Teacher of Business and Law at Schule für Förderkurse (SFK), Zurich 2016 - 2017 Project Assistant at Generali Personenversicherungen AG, Adliswil 2015 - 2016 Assistant Assurance at EY, Zurich 2013 - 2015 Interviewer at Schweizer Milchproduzenten SMP, Bern 2011 - 2015 Assistant External Asset Managers (EAM) Desk Market Emerging EMEA and APAC at Credit Suisse, Zurich 2011 Receptionist at Deloitte AG, Zurich 2009 - 2011 Assistant Private Clients East Europe/Middle East at Credit Suisse, Zurich Education since 2018 PhD Candidate at the University of Bern 2012 - 2018 Master of Science in Business Administration (Focus: Finance and Accounting) at the University of Bern 2014 Postgraduate Exchange (Focus: Finance) at the University of Technology, Sydney 2008 - 2012 Bachelor of Science in Business Administration (Focus: General Management) at ZHAW School of Management and Law, Winterthur Further Training 2021 Certificate of Advanced Studies (CAS) in Higher Education at the University of Bern
Research Area E-Business / Online-Marketing User Behavior on Social Media Platform Governance Influencer Marketing
Teaching - Courses ECTS Semester Language Requirements Engineering 6 ECTS Each Fall Semester German Project Seminar E-Business 6 ECTS Spring Semester 2021 German
Publications Journal articles Hödl, T.; Myrach, T. (2023): Content Creators Between Platform Control and User Autonomy, Business & Information Systems Engineering, DOI: 10.1007/s12599-023-00808-9
