Institute of Information Systems

Information Management

Tatjana Hödl

Research Assistant

Phone: +41 31 684 33 71
E-Mail: tatjana.hoedl@unibe.ch
Office: 309
Postal Address: Institute for Information Systems
Departement of Informationmanagement
Muesmattstrasse 27
CH - 3012 Bern

CV

Work Experience

since 2018	Research Assistant at the University of Bern
since 2018	Quality Management Representative of the Institute of Information Systems at the University of Bern
2009 - 2018	Teacher of Business and Law at Schule für Förderkurse (SFK), Zurich
2016 - 2017	Project Assistant at Generali Personenversicherungen AG, Adliswil
2015 - 2016	Assistant Assurance at EY, Zurich
2013 - 2015	Interviewer at Schweizer Milchproduzenten SMP, Bern
2011 - 2015	Assistant External Asset Managers (EAM) Desk Market Emerging EMEA and APAC at Credit Suisse, Zurich
2011	Receptionist at Deloitte AG, Zurich
2009 - 2011	Assistant Private Clients East Europe/Middle East at Credit Suisse, Zurich

Education


2018 - 2024	PhD Candidate at the University of Bern
2012 - 2018	Master of Science in Business Administration (Focus: Finance and Accounting) at the University of Bern
2014	Postgraduate Exchange (Focus: Finance) at the University of Technology, Sydney
2008 - 2012	Bachelor of Science in Business Administration (Focus: General Management) at ZHAW School of Management and Law, Winterthur

Further Training

2021	Certificate of Advanced Studies (CAS) in Higher Education at the University of Bern

Research Area

E-Business / Online-Marketing
User Behavior on Social Media
Platform Governance / Algorithmic Management
Influencer Marketing

Teaching


Courses	ECTS	Semester	Language
Requirements Engineering (Master)	6	Each Fall Semester	German
Introduction to Information Systems (Bachelor)	3	Each Spring Semester	German

Publications

Conference Proceedings

Hödl, T.; Krasnova, H. (2024): Understanding the Concept of Platform Control in the Context of Content Creators: Initial Insights from Scale Development, Wirtschaftsinformatik 2024 Proceedings, Würzburg, Germany.

Hödl, T. (2024): Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators, Proceedings of the 2024 International Conference on Information Systems (ICIS), Bangkok, Thailand.

Journal Articles

Hödl, T.; Myrach, T. (2023): Content Creators Between Platform Control and User Autonomy, Business & Information Systems Engineering, DOI: 10.1007/s12599-023-00808-9

Awards

2024: ICIS 2024 Best Kauffman Award Winning 1st Runner-Up Student Paper for Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators.